HAND MEDIA EFFECT MECHANICAL MEDIA EFFECT DIGITAL MEDIA EFFECT
The profession of architecture spans many centuries but a defining moment in the profession occurred in 1485 when Leon Ballista Alberti wrote “De reaedificatoria (on the art of building)” which made the claim that architects are not labors rather producers of drawing that instruct construction. This is a defining moment in the profession of architecture because it began to change architects from being master builders to just designers that instruct the built environment. Architect today are only producing drawings to influence the build environment separating themselves from the labors of the built environment.
For many centuries architects have been producing media through use the method of hand drawing which allowed the drawer to develop the design simultaneously with constructing the drawing. Hand drawing allowed for in depth exploration of thought through the methods of drawing.
An effect of architecture media going from hand drafting to digital means of producing media has separated the hand and tool from the design architects are creating. Our motion study reveals that the pursuit of efficiently has changed the way we produce media beyond speed but has separated architects from our historic identity as drawers. The only moment architects today are still authentic to the history of the profession is limited to sketches. Today sketches are the only drawing architects produce that are drawings while the documents we produce today are just images and in the case of BIM tools taking 2d images from a digital model.
The media based effect of moving the production of architectural documents into a digital platform is that architecture looses the labor associated with it. Architects are no longer spending time refining an individual craft that can be associated with a personal style and signature.
The profession has lost its cinematic value that most people have associate with it. The classic architect is the only one worth representing because what about the profession of architecture today is specialized and skilled from the eyes of the public. If the work of an architect today when producing documents is filmed it would be a person behind a computer and nearly indistinguishable from any other profession using a computer, but the common perception of an architect is still at the drafting board. Architects don’t draft by hand anymore they use software that specializes in efficiency forcing the architect to keep up with the demand on the industry of producing architectural documents.
By forcing architects to work through a filter of efficiency and precision the architectural decisions will be made with efficiency in mind and not the more architectural. The efficiency doesn’t leave time to reflect on the large questions surrounding the profession of architecture instead the work moves on into the next making the production of architecture more laborious.
The emergence of new digital and visualization media technologies in recent years has led to rapid changes in the practice of architecture. Current drives to incorporate building information modelling (BIM) as a part of architectural design and construction are giving way to the increased use of Information Technology and visualization in architectural design, and group collaboration.
As digital methods become more mainstream and BIM becomes widespread within Architecture and Construction Industry, Digital Collaboration in Architectural Design provides an accessible and engaging introduction to media effects.
For centuries, building construction has been a hugely fragmented industry, with lots of different companies with little or no systematic dynamism in media exchange; coming together for a particular building and then moving on to different projects.Typically, a client commissions a design team, then engages the engineers. Building services consultants and structural engineers get the call next, before a separate building contractor finally arrives to undertake the actual work itself. And that contractor won’t directly employ many of the people working on site. He will subcontract out various parts of the work. Such fragmentation means that it takes a long time for best practice to filter through.
More so, innovation tends to be lost as team disintegrates at the end of the project because there is not a developed an adaptive reuse or collaborative plan in place.
Some building professionals insert certain criteria into the building specifications, but procurement teams or contractors often ride roughshod over such requirements in their pursuit of short-term cost reduction. This type of system leads to a lot of waste due to laborious way of checking for these defects.
BIM and the new technology media have helped break down barriers between the different players in the construction process. BIM allows discussion at the start of the project to create stronger links between all the various stages.
Since, Building Information Modelling brings the entire team on board at the earliest possible stage, then early contractor involvement is made possible. Email communication is the biggest enemy of the construction industry. Two parties would make amendments to the drawings but they wouldn’t tell anyone else. With BIM collaborations, everyone can see the changes right away.
BIM makes projects much quicker, smoother and cheaper. This had recently caught the eyes of Client now they even want to be more involved in Architectural practice; owing to the fact that the parametric 3D media BIM produces is so much more easy to understand.
THE NINE FRAMES
LIGHT
ANNOTATION
CONVEYOR
GRID
VIEW
BEAM
SITE
STRUCTURE
